What you’re about to read may not excite you. But you should take it seriously. It could save you far more money than you’re prepared to throw away. But before that, I need to give you an over-simplified history of SEO. Don’t let this put you off. You need to know this. If not today, then at some point in … Read More
How to retain your Google Analytics 3 data
If you happened to log into your old Google Analytics 3 account recently, perhaps to briefly to mourn analytics data you could understand, you might have noticed a warning, similar to this: When I first stumbled across it, I ignored it. I knew that the old Google Analytics 3 stopped collecting data months ago, so thought that it had no … Read More
Stealing from the shoulders of giants
I’m not a great fan of Amazon. But as much as I dislike their practices, I can’t stop using their services. One of the things that I grudgingly admire is their website. And considering the amount of money they make from all of us, I think it’s only fair to take a few of their ideas and use them on … Read More
Google Analytics 4 – the most basic introduction to using it
I assume that by now, you’ve at least looked at your Google Analytics 4 account. If you found it a little overwhelming, you’re not alone. And if you mentally filed it under the “get my head around it one day, but not today” category, then I certainly feel your pain. So putting aside my own dislike of the new platform, … Read More
Google Search Console vitals
I admit it. I happen to love Google Search Console. And I don’t think it gets enough attention. It’s free, reasonably accurate, there is almost no setting up, and for the most part, it’s non-technical. So I’m quite surprised by the number of people who don’t use it at all. In this post, I’ll show you the two sections of … Read More
How to create good content ideas
Creating good content is like having a shooting star in a sky full of twinkling lights. It’s what sets you apart, draws people in, and keeps them coming back for more. It’s good for your website visitors, good for Google’s spiders, and basically just good for business. You already know this, but for many people, the hardest part in the … Read More
How to stay ahead of keyword drift in Google Ads: Keeping your ads on-target
You probably noticed that the keywords you use in your Google Ads search campaigns don’t work like they used to. This could be leading to clicks on your ads which seem relevant, but don’t perform as well as in the past. The result? You’re wasting your money. If you’ve been managing your Google Ads account for some time, in the … Read More
ChatGPT and SEO
What is ChatGPT? If you believe the hype, excitement and fear that’s out there, ChatGPT is somewhere between the dawn of a new era and the end of the world. Essentially though, ChatGPT is just a chatbot. But unlike the chatbot of yesteryear, it can actually hold a reasonable conversation, and even give answers to questions in a human/ish manner. … Read More
Google Analytics 4 – it’s all about to change
By the second half of 2023, Google Analytics as you know it will die. Sadly that’s not hyperbole. When most people talk about Google Analytics, they’re actually referring to what Google calls Universal Analytics. On July 1st 2023, Universal Analytics will stop processing new data. And there’s nothing that you can do about that. The good news is that it’s … Read More
Three mistakes that your website is making
When’s the last time you tweaked your website’s main pages? Not a complete redesign. You don’t have time for that. But what if I told you that your website is almost certainly making at least two out of three common mistakes? And that these mistakes are easy to fix. Generally in literally a few minutes. And what if they had … Read More