I’m not.
You’re not.
You and I wouldn’t think about using anything else but Google for our searches, right?
But you and I may not be representative of anything other than you and I.
What about them?
– TechCrunch recently reported that Bing and Bing-powered Yahoo account for over 30% of the market share.
– Bing’s year-on-year growth is said to be 41%, compared to Google’s 6.4%.
– Internet Explorer accounts for 72% of Bing search queries, yet is is currently estimated to account for just over 50% of browsers in use today.
This reinforces what we suspected from the outset: that Bing users aren’t the likes of you and I.
So the important question remains:
Who’s using Bing?
Your customers?
The reactive business might be forgiven for thinking that it doesn’t matter. That the days of optimising individual pages for different search engines are long gone, so we can sit back and watch what happens.
The proactive business might seek out the opportunities that Bing offer, with a view to tapping into a comparatively open market.
