When your new product is ready, will you release or unleash it?
Google displays 470 million results for release, and only 8 million for unleash.
And this is in the age of sensationalism.
By coincidence, a search in Google News for the two words shows two different reports:
Health insurers to release report projecting rising premiums
Los Angeles Times
EC to unleash critical report on Kosovo – media
Sofia Echo
Newspaper headlines catch our attention, and the more successful compel us to buy the paper and read the stories.
There’s a reason for the front page having the biggest headlines.
On our websites, headlines turn visitors into customers.
Most visitors probably land on your website’s home page. So where’s your big headline?
Be seen, be sold.
