Something unexpected has happened to me. I’ve finally seen the light.
I now understand how to use Twitter for my business.
Three years ago I wrote Twitter Flu – Win a $100 Amazon gift voucher, where I offered a $100 Amazon voucher for anyone who could tell me how to use Twitter for my business.
Four months later I raised the incentive to a $250 voucher, but the reward remained unclaimed.
But I’m now claiming the prize for myself. Actually that’s not really fair. Let me explain.
Last week I had the pleasure of speaking at MicroConf in Las Vegas. A truly horrible city, but one of the more exciting conferences that I’ve been to for some time.
What set this event apart was the number of moments when an idea suddenly clicked into place.
Sarah Hatter of CoSupport gave one of the best presentations I’ve seen in a long time, and her views on using Twitter have turned my cynicism into respect, and made Twitter a part of my workflow.
Turning British cynicism into respect is a serious achievement, by the way.
Oh and so far I have two potential sales leads from Twitter. That’s two more than I’ve ever had before.
So in fairness, Sarah deserves the $250 Amazon voucher, and she’ll probably notice this blog through Twitter, so should claim her reward.
See – Twitter works in other ways too.
And when I sat down after my presentation, the first thing I did (after breathing) was to look for feedback on Twitter. And there was lots of it.
In days gone by you’d finish a talk, and everyone would tell you how great it was. Even when it wasn’t. After all you’re not going to tell the person who’s just been on the stage that you spent the last hour catching up with email and trying not to fall asleep, right?
Now you get good feedback – and it’s more or less live.
For now I’m going to continue using Twitter to share what I know and feel, to vent and rant, and to pull in people interested in our services. I may even complain about being tired from time.
