Don’t ask me how this started, but I’ve become very intrigued by spam.
It’s hard to find any solid data, but it’s estimated that there are around 130 – 150 billion spam sent every day.
And it’s thought that a spammer only needs a 0.0001 per cent response rate to make a profit.
Spammers have two main obstacles in their endless game of cat and mouse: products/services that block them, and recipient’s reluctance to open and act on their emails.
One in ten thousand and you’re making money.
So how do you get your one in ten thousand?
You need well written content, the technical expertise to get through the filters, and quantity.
Your website, by comparison, also needs well written and effective content, a sound product, and people who are interested in what you sell.
Yet unlike the spammers you probably need a significantly higher conversion rate.
But you can improve the odds.
More effective content is achievable through split and multivariate testing. I find it incredible that all websites don’t do this on an ongoing basis. It just works.
And more targeted visitors are available through better marketing.
Spammers need to fight the ever-changing obstacles to their business models.
Yet many online businesses choose instead to concentrate almost completely on their products, and neglect their marketing entirely.
Spam will never go away because the spammers adapt on an ongoing basis. Many online businesses, sadly, fail to do so.
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