According to a recent survey, 50% of online shoppers conduct research online for at least half of their purchases, and 64% usually read online reviews prior to making product purchase decisions.
The specifics here are fascinating. I might understand only 50% of shoppers researching their purchases online, but 50% of online shoppers? In other words they’re already online, yet choose not to look into what they’re about to buy?
Maybe we should spin this round, and consider that (the other) 50% of online shoppers don’t research their purchases online; so there’s never been a better time to sell low-quality, over-priced junk.
The other takeaway points are obvious. Why gush enthusiasm for your product or service when your users can do a better job for you? The testimonials from our clients work very well, and we know that they are followed up by companies interested in our services.
Be seen, be praised, be sold.
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