Digital Marketing by SoftwarePromotions

The web is dead?

Yes it is, according to Wired in The Web Is Dead. Long Live the Internet.

Two decades after its birth, the World Wide Web is in decline, as simpler, sleeker services — think apps — are less about the searching and more about the getting… You’ve spent the day on the Internet — but not on the Web. And you are not alone. This is not a trivial distinction. Over the past few years, one of the most important shifts in the digital world has been the move from the wide-open Web to semiclosed platforms that use the Internet for transport but not the browser for display.

Pay careful attention to the vertical axis in the above chart. Why are they using proportion of total US internet traffic instead of total traffic?

It’s safe to assume that use of the internet has grown fairly dramatically during this time, so the graph should actually look quite different. And of course there’s more video and it’s larger in size – we have faster internet connections and it’s easier than ever to create, upload and share our creations.

I don’t believe that the WWW is in decline. I’m more concerned about the trend in statistical and editorial accuracy in publications like Wired.

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