Yesterday morning I returned from the Software Industry Conference in Boston. My three bags made it back, but a significant amount of my brain has yet to catch up with me. So my apologies if this post sounds as though it’s been written by someone else.
During the conference I delivered four presentations, one of which (an A – Z of Online Marketing) made the point that most US software companies are not actively targeting the world beyond the US borders.
My powerpoint was illustrated with photographs, and managed to avoid using a single bullet point. But I wish I’d spotted this graph from the New Scientist. It’s a little out of date, but the figures speak for themselves.
“By 2012, Asian web surfers, including about 490 million Chinese, will outnumber North Americans by 3 to 1 and Indians will become the second-largest group online.
Tomorrow’s web will probably be dominated by a mixture of the English, Mandarin, Hindi, Portuguese and Russian languages.”
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