TrialPay have released an interesting (and puzzlingly dated) report covering the costs of customer acquisition, the most effective means of acquiring customers, acquisition trends and more.
184 software companies took part in the survey, and TrialPay even break-down the demographics of the participants. It’s unfortunate that the majority are selling to consumers, and 40% are selling games. Yet the data is still interesting – well worth registering to receive the free report.
2011 Report on Software Customer Acquisition Methods
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