You work hard to bring targeted traffic to your website, spending time and money to draw in potential customers.
So what’s your bounce rate? How many people arrive at your website and leave within a few seconds?
30%? 50%? 70%?
I am often asked what constitutes a “good” bounce rate, but the truth is that there’s no concrete answer.
If you pull in a lot of traffic from the search engines, then a fair number of the search queries will be off-topic. Meaning you’ll get a higher bounce rate, without this being an indication that your website is performing poorly.
You can’t control these factors, nor should you be interested in doing so. Yet you do have a surprising amount of control over which links visitors to your website click.
In our company, we are proud to have been in business since 1997, and to have worked with more than 400 companies in over 42 different countries. In our industry that counts for a lot, so we decided to draw attention to our About Us page.
How? When we recently redesigned our website, we put the About link in second position in the top navigation. It worked. The amount of traffic to this page increased by a factor of six. And 90% of the visitors to this page go on to view other pages on our site.
Small changes to your website’s content and layout can have an incredible impact on what happens to your visitors once they arrive. Changing a word or phrase, moving a navigational element, adding an explanatory sentence to the top of the page; all can significantly improve your website conversion rates.
On Tuesday June 23rd at 5:00 PM UK time (12:00 Eastern, 11:00 Central) we’re holding a second Website Critique Webinar, where Sharon Housley from NotePage, Inc. and myself will use our years of experience to dissect, criticise and sometimes rip apart a website’s appearance and setup.
The webinar is only one hour long, free to attend, and I guarantee that you’ll get some good ideas for your website.
Sign up for the free webinar here.
I hope you can join us on the 23rd.
