Every few months, someone else has a new angle on why SEO has died.
In fact a search on Google for SEO is dead produces over 5 million results.
Note that a search for SEO is hard produces over 20 million results. That boosts my faith in humanity.
The latest flavour of “it’s the end of SEO as we know it” is Google Instant.
Note that I do have reservations that Google Instant may be bad for AdWords, but SEO?
Intelligent people like Steve Rubel believe that Google Instant Makes SEO Irrelevant:
“Once a single search would do the trick – and everyone saw the same results. That’s what made search engine optimization work. Now, with this, everyone is going to start tweaking their searches in real-time… Google Instant means no one will see the same web anymore, making optimizing it virtually impossible.”
There are two common responses to change.
One approach is to pretend that it doesn’t exist. But denial is a poor strategy when it comes to dealing with, well, pretty much anything.
Another approach is to panic. But over-reacting to every piece of unwelcome news is bad for business, and well, pretty much everything.
The third approach is to adapt. The dinosaurs couldn’t. The dodo didn’t. The newspaper industry isn’t. And yesterday’s online business won’t.
SEO is just as important and just as effective as ever before. It’s just a little harder. Deal with it.
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