Seth Godin’s new book, Poke the Box, is annoying me.
The main criticism I hear of his ideas is that although they’re brilliant, they’re not practical. Interesting but not actionable.
This is true. I’ve had the pleasure of seeing Seth speak twice, speaking with him and grinning like an idiot with him once, and have read most of his books. And not one of them has included a step-by-step guide, illustrated instructions or even a check list. Not one.
Seth Godin distributes ideas. He doesn’t give me the finished product, but gives me seeds. It’s down to me to find the time to nurture them, to give them time, and help them grow into something interesting.
So far Poke the Box has interrupted two nights of my sleep. With a teething nine-month old, that’s all I needed right now. Thank-you Seth.
Poke the Box is ruining my nights. It’s making me challenge some of the core principles of my business. You don’t want to read it.
