Why Your McD’s Burger Doesn’t Look Like the One in the Ad has left me feeling slightly confused and dirty.
In it, the director of marketing for McDonalds Canada shows why there’s such a gap between reality and what’s presented in their ads.
A few questions spring to mind.
– Did Isobelle really write to McDonalds and ask that question? Really?
– Is the reason the actual burger looks worse (a) the steam in the box (as McDonalds claim) or (b) the fact that the person making the real one doesn’t give a shit?
– Is anyone else amused by how skinny the head of marketing for McDonalds is?
– Was anyone, anywhere remotely convinced by “….mmmm looks good… look at this baby…“?
If the real product looked so good, you probably wouldn’t need to melt cheese with hot knives and apply ketchup with a syringe.
Unique ideas for your business
The Demystifier puts practical ideas into your hands. You won't find them elsewhere. Original, actionable and insanely effective.
