If you’re only using text ads within AdWords, you’re missing out on opportunities to attract even more business. While text ads are easy to create, they aren’t as noticeable as image ads (also called display ads). Text ads are sometimes displayed alongside other text ads which can make it more challenging for your ads to be noticed. For example, the following … Read More
How to carry out an SEO audit – for free
In this video I’m going to show you how to audit your website; internally and externally. Without pain. It goes far deeper than some of the other video tutorials – for instance Google Search Console – SEO triage in three minutes and How to find unbelievably effective keywords, as sometimes a little more depth is required. It’ll take you around 15 minutes to watch, … Read More
Your AdWords Account is bleeding – here’s why
I began managing AdWords accounts back in 2005, and over the years I’ve seen many accounts make many mistakes. These have cost advertisers hundreds of thousands, if not millions, in wasted AdWords spend. The people managing the accounts were far from clueless. But the fact is that AdWords isn’t easy, and this type of waste is bound to happen if you don’t know … Read More
Google Search Console – SEO triage in three minutes
If you’re not making use of the Google Search Console, then you’re missing out on what amounts to free advice from Google on how to get more and better quality organic traffic. The problem might be that you simply don’t have time, or perhaps you don’t know where to begin. So how about a video showing you how to carry out SEO triage in literally … Read More
How to make better AdWords ads and why you need to care
It goes without saying that from an AdWords point of view, having a great product, the best keywords, and fine-tuned landing pages is all pointless without good ads. Poor ads can cost you enormously in the long run. For example, poor ads might receive impressions that have few clicks or even no clicks at all. When this occurs your click-through rate (CTR) will … Read More
SEO is dead. Long live SEO.
Whether you monitor your keywords by searching for them on Google, using Google Search Console or a tool like Moz, most of us keep an eye on our website’s rankings in Google’s results. Whether we should do so is another matter. Why? Because there are too many ways to get it wrong. It’s pointless to monitor the wrong keywords. And it’s mistaken to … Read More
Selling the uncomfortable to denial
If you sell haemorrhoid treatments, you have a number of problems. Problem 1: Despite haemorrhoids being incredibly common, no-one likes to admit that they have them. Even to themselves. Problem 2: Haemorrhoids really aren’t amusing, yet they’re somehow funny to talk about. Problem 3: Haemorrhoids are associated with a very intimate part of the body, whose main function is to emit poo. Problem 4: Haemorrhoids are often associated with old … Read More
Google declare war on desktop software (for now)
Don’t skim this post. It may affect you – if not today or tomorrow, then at some point. If you sell desktop software through AdWords, you need to be aware of Google’s new stance against your business. Google recently unveiled a new AdWords policy on desktop software, “Unsupported content: free desktop software”. “The AdWords policy on unsupported content will change in April 2015. … Read More
Your AdWords Account – How well is it working?
Each month, your credit card is charged by Google for all the AdWords clicks you’ve received. Each month, you question yourself whether it’s worthwhile, yet there’s a good chance that you’re never able to come to a satisfying conclusion. Google provide some tools for measuring success, such as conversion tracking. But realistically you know that it’s little more than an … Read More
A usefully-sensible guide to mobile and SEO
Google have recently made mobile more important for SEO. Here’s what to do about it. Note: I’ve tried to keep this as brief as possible, but I recommend that you read the whole thing. Skimming may result in a less-than-optimal experience! STEP 1: Don’t panic. You may think that you have the only website that isn’t ready for mobile, but you’re wrong. More … Read More
