You probably noticed that Googleโs search results have changed. Quite dramatically in fact. The old results looked like this: Now they look more like this: For now these changes only apply to searches carried out on desktop computers. So the new format means: No text ads on the right hand side of the search results Up to four ads will be โฆ Read More
New steps in a brave new world
Iโve been working with SEO since 1997, and during this time Iโve seen more changes than I can begin to count. Iโve also started to develop a taste for training other businesses how to do SEO for themselves. Apparently I enjoy interacting with live human beings more than fighting Google through my keyboard. Who knew? So in April 2016 Iโm launching an SEO โฆ Read More
SEO Easy Pickings
How would you like me to show you a really simple SEO tactic that really works? Better still, one that doesnโt even need you to create any new content? Because who has time to create new content for SEO purposes, right? This is a personal favourite of mine, as it builds on existing strengths and is incredibly simple to carry โฆ Read More
Google Ads remarketing is easy
If youโve never setup a Google Ads remarketing campaign, nowโs the time to do so. Not only is it easier to do than in the past, it can keep your products or services in the mind of your potential customers. Be remembered, donโt be forgotten. Weโve all been there, searching for a product or service. Maybe weโre looking for the โฆ Read More
An instant SEO diagnosis โ no tools required!
How would you like a simple diagnostic test? Something that will instantly show you whether you have SEO problems or everythingโs fine? Some time ago I put up a video that showed you how to do precisely thatโฆ but things have changed slightly, and my old technique is no longer accurate. Thanks Google. Why? Because some websites are seeing a slight and gradual decline โฆ Read More
How To Tell If Your Website Designer Knows Nothing About SEO
Choosing the right person or company to re/design your website is hideously difficult. And Iโm about to make it a lot harder. Or easier. Let me explain. Every few years the dreaded website redesign looms. We know how important it is, but we tend to put it off as long as possible. Because ultimately all weโll have is a shiny new โฆ Read More
How to beat your AdWords competition
You may have noticed that AdWords is a highly competitive advertising platform! Each time your ad is displayed you take part in a mini auction, where your ad is pitted against those of your competitors. Winning the auction may have been down to your bid, how relevant Google think you were, how relevant your ad and landing pages were, how your ads have โฆ Read More
How to find negative keywords within AdWords
If youโre running an AdWords account and you have little or no negative keywords, you need to keep reading. Put simply, negative keywords prevent your ads from being displayed to the wrong people. For example, imagine youโre selling fresh fruit home deliveries, but you absolutely donโt offer bananas. Not sure why, but you just have an extreme dislike of bananas. โฆ Read More
Interview with the copyhacker
I first met Joanna Wiebe from Copy Hackers in 2013. She gave an incredible presentation on โCopywriting that Converts: How to sell without selling your soulโ, but the main lesson that I learnt was the difference between people who can write and real copywriters. Iโm lucky enough to consider Joanna a friend โ hopefully she wonโt be too disturbed by that. Iโm also a great fan of โฆ Read More
Invaluable SEO tools โ Screaming Frog
Screaming Frog is a useful piece of software that scans and crawls your website. Itโs invaluable for quick and simple SEO diagnostics, and in my opinion should be owned and regularly used by anyone who has a website. Thereโs also a free version of the software that will work on any website up to 500 pages in size. In this 5 minute video โฆ Read More
