When it comes to AdWords, using the right keywords within your campaigns is vital. Without them, your prospective customers will be less likely to see your ads. Worst of all, the wrong people could be clicking on them. If you think you have “already done” the keyword research, think again. Keyword research is an ongoing process that needs to be … Read More
The deadly dangers of riding big waves
The events depicted in this story aren’t based on a true story; they are a true story. This is the story of Bob. Not surprisingly, Bob wasn’t his real name, but every other aspect of what he did is 100% accurate and real. Bob was an ambitious and talented software developer, who was an early adopter of pretty much everything. … Read More
Google Ads is sending you garbage clicks. What can you do?
You’ve reviewed all your Google Ads data, and come to the conclusion that most of the clicks are garbage. A small number are doing exactly what you wanted them to do, but, simply put, the wrong people are clicking on your ads! It’s easy to jump to the conclusion that Google Ads isn’t for you, but that might not be … Read More
SEO is easy – and anyone can do it. Here’s how.
Most businesses never get round to SEO for one of three reasons. They don’t know what to do, they’re worried about the risks, or they don’t know how to gauge their efforts. Worst still, most businesses can probably identify with two or even three of these reasons at once – the perfect storm of SEO paralysis! (Your competition, by the way, love this.) The … Read More
Google Ads is too expensive
You’ve just logged into your Google Ads and you see that your cost per click is far too high. There’s no way you can continue to sustain a Google Ads account at these levels. One option is to give up and decide that Google Ads isn’t for you. I suspect your competition would love that but is that the right … Read More
Putting the oh in SEO
One of the worst things about being an SEO is telling people you’re an SEO. Really. The conversations you have are scarily close to digital versions of “I’m an arms dealer, but I only sell to the good guys.” Or “I’m a drug dealer, but only sell to responsible adults who aren’t addicted.” It may sound extreme, but everyone knows that there … Read More
Sudden Traffic Drop? Step by step diagnostic instructions
Your website traffic has fallen – possibly dramatically. You’ve logged into your Google Analytics account – you can see there’s a dramatic decline but there’s so much information. Where do you start? Every business website will see a traffic drop at some point, and when it happens it can be terrifying. Is it an SEO problem? Have you been hit by a … Read More
Don’t just survive, thrive; Living with Google.
At the end of February, Google unleashed the most enormous change of all time. (Ts & Cs apply) At least that’s what I thought, but when I spoke to Aaron, he had a very different take on it. We both agreed that the changes could have an enormous impact on businesses that rely on organic traffic. And that many AdWords-reliant companies could see a fundamental shift … Read More
SEO is dead – probably the worst advice you will hear all year
I’ve been working with SEO since 1997. And while a lot has changed, one fundamentally bad piece of information keeps making a highly undesirable appearance: The mistaken belief that SEO is dead. Here are seven reasons why the person giving you such terrible advice is wrong, and four compelling reasons to never take them seriously again. 1 – When someone tells you that … Read More
Enormous Google changes
You probably noticed that Google’s search results have changed. Quite dramatically in fact. The old results looked like this: Now they look more like this: For now these changes only apply to searches carried out on desktop computers. So the new format means: No text ads on the right hand side of the search results Up to four ads will be … Read More
