Keywords don’t hurt businesses. Using them incorrectly, however, well that’s a different matter. Using the wrong keywords in AdWords means wasting ad spend. This isn’t ideal, but assuming you’re monitoring the results, you should be able nip it in the bud. And experimentation is a healthy part of the AdWords process, so it’s really not the end of the world. Using … Read More
Google Ads strategies that produce better results
Google Ads is complex. We believe that this is by design. By making the system so complicated, many businesses don’t pay close attention to what’s going on, other than the bill they receive each month. Some even give up entirely and close their accounts. So this is your opportunity to succeed where others have failed and I’m going to show you … Read More
Don’t join my list of SEO pain
This post could save you many thousands in lost revenue. If you know me, you might not be surprised to know that I track more or less everything. Spending, weather, sleep, exercise (or lack of), mood, music, daylight, exchange rates and more. I know it’s not always a healthy obsession, but at least I track that too! Which is why I can … Read More
Great sources for finding the right keywords.
When it comes to AdWords, using the right keywords within your campaigns is vital. Without them, your prospective customers will be less likely to see your ads. Worst of all, the wrong people could be clicking on them. If you think you have “already done” the keyword research, think again. Keyword research is an ongoing process that needs to be … Read More
The deadly dangers of riding big waves
The events depicted in this story aren’t based on a true story; they are a true story. This is the story of Bob. Not surprisingly, Bob wasn’t his real name, but every other aspect of what he did is 100% accurate and real. Bob was an ambitious and talented software developer, who was an early adopter of pretty much everything. … Read More
Google Ads is sending you garbage clicks. What can you do?
You’ve reviewed all your Google Ads data, and come to the conclusion that most of the clicks are garbage. A small number are doing exactly what you wanted them to do, but, simply put, the wrong people are clicking on your ads! It’s easy to jump to the conclusion that Google Ads isn’t for you, but that might not be … Read More
SEO is easy – and anyone can do it. Here’s how.
Most businesses never get round to SEO for one of three reasons. They don’t know what to do, they’re worried about the risks, or they don’t know how to gauge their efforts. Worst still, most businesses can probably identify with two or even three of these reasons at once – the perfect storm of SEO paralysis! (Your competition, by the way, love this.) The … Read More
Google Ads is too expensive
You’ve just logged into your Google Ads and you see that your cost per click is far too high. There’s no way you can continue to sustain a Google Ads account at these levels. One option is to give up and decide that Google Ads isn’t for you. I suspect your competition would love that but is that the right … Read More
Putting the oh in SEO
One of the worst things about being an SEO is telling people you’re an SEO. Really. The conversations you have are scarily close to digital versions of “I’m an arms dealer, but I only sell to the good guys.” Or “I’m a drug dealer, but only sell to responsible adults who aren’t addicted.” It may sound extreme, but everyone knows that there … Read More
Sudden Traffic Drop? Step by step diagnostic instructions
Your website traffic has fallen – possibly dramatically. You’ve logged into your Google Analytics account – you can see there’s a dramatic decline but there’s so much information. Where do you start? Every business website will see a traffic drop at some point, and when it happens it can be terrifying. Is it an SEO problem? Have you been hit by a … Read More
