Microsoft announced that it will offer several different versions of its upcoming Windows 7 operating system. Those versions will include Starter, Home Basic, Home Premium, Professional and Ultimate. Microsoft expects that the Home Premium and Professional editions will be by far the most popular versions among most users. In spite of that, Microsoft wants to make sure that the full … Read More
crowdSPRING – logo design; the easy way
Why is getting a logo so difficult? Whether it’s a graphic logo for a website, something for printed materials, business card design or even a website material, we’ve all experienced the sequence of pain: 1) Find a designer. Ask around. Get 3 different opinions for any company you mention. 2) Choose the company. Be impressed with their portfolio. Send details … Read More
Question: Why do orchestras wear black?
Answer: The audience want to concentrate on the music, and sometimes on the instruments. But rarely on the musicians themselves. So why have the orchestra visible at all? Why not have them hidden out of sight behind curtains, in a different room, or even in a different location altogether? Because watching a group of skilled individuals work in harmony to … Read More
Belkin Apologises For Fake Customer Product Reviews
Ouch. “Allegedly Michael Bayard, a Belkin Business Development representative was hiring people off Mechanical Turk to post excellent, 5 out of 5 reviews for Belkin products listed on Amazon and other sites. The result is higher user review ratings and therefore, more sales. And all at the cost of just $0.65 cents a review.“ Asking customers for a review is … Read More
Folding toilet paper and marketing
Most hotels make their guest’s beds and clean their rooms on a daily basis. It’s one of the very few perks to staying in a hotel. And if you’re unfortunate enough to stay at a lot of hotels for business, you’ve probably noticed that many of them will fold the end of the toilet paper into a little triangle. Why? … Read More
Mac OS X Closing Market Share Gap with Windows
According to Net Applications, a leading IT research company, in just the past two months Apple’s Mac OS X gained almost 1.5% in the operating systems market. When November began, OS X had an 8.21% market share, and ended 2008 with a 9.63% share of the operating systems market. OS X’s gain might seem insignificant when compared with Microsoft Windows’ … Read More
Your “Google AdWords” Approval Status
“Thank you for advertising with Google AdWords. After reviewing your account, we’ve found that one or more of your ads or keywords does not meet our guidelines. You can see your disapproved ad(s), the reason for disapproval, and editorial suggestions, from the Disapproved Ads page within your account.“ You’ve probably seen this sort of email before, but this one isn’t … Read More
Spendthrift competition hurting your Google AdWords account?
If you have any real experience working with PPC, you’ll already know that there are two ways to “do well” in Google AdWords. The first way is to simply throw money recklessly at your bids. Hint: bad idea. The second way is to work the Google AdWords system to your advantage. Guess which is the more common strategy? Admittedly the … Read More
Going offline for a few days
Even the most enthusiastic of online marketers need some time-off. From myself, Aaron, Karin & Michael, I’d like to wish all of you a happy, healthy and restful holiday. I hope you manage to get away from your desks and PCs, and spend some quality time with family and friends. See you next week… yes it’s brief, but better than … Read More
Prison for pirating software
Good news for the software industry: prison for pirating software: “Three defendants were sentenced to prison today for their roles in an online copyright infringement scheme involving the sale of counterfeit software worth $2.5 million, Acting Assistant Attorney General Matthew Friedrich of the Criminal Division and U.S. Attorney Johnny Sutton for the Western District of Texas announced. … The court … Read More
