Honesty, selling and corruption of the soul

Posted by Dave CollinsGeneral

Martin Lindstrom thinks that the internet has become a medium for lies – just like the real estate industry and the used-cars salesmen. He tells the story of a British real-estate chain that chose the strategy of telling the truth – describing property accurately and honestly. According to the article, it worked very well. People began to actually look forward … Read More

Time to retire the 468 x 60

Posted by Dave CollinsDigital Marketing, General

Did you know that the “standard” 468 x 60 ad size has not only been around for more years than I can remember, but is part of the Universal Ad Package (UAP), as published by the Interactive Advertising Bureau? Let’s start with the idea that a body exists to try to ensure that ads conform. Do advertisers like the idea … Read More

Microsoft to Offer Free, Ad-Supported Version of Office

Posted by Dave CollinsDigital Marketing

Microsoft has announced plans to offer a free, ad supported version of Microsoft Office 14 when the software is released next year. Stephen Elop, Microsoft Business Division president, explained the idea behind the free version of Office, which will display ads next to the workspace. “There will be ad-based revenue streams. There’s an opportunity to draw those pirate customers into … Read More

Say no to Pspam

Posted by Dave CollinsGeneral

Those of you who’ve been following my Trying to work out how to use Twitter antics will already know that I’m still not 100% convinced. Yet would it surprise you to hear that there is spam in Twitter? Probably not. But this is a different kind of spam. I call it Pspam – pointless spam. This is how it works. … Read More

The secret to 1st position in AdWords

Posted by Aaron WeinerGoogle Ads

Recently, I came across a website of a supposed “AdWords guru”. Through a screenshot on their website, they prove that they got their customer position #1 on AdWords. I am going to let you in on their secret for free. You don’t even have to sign up for our services. I am going to tell you exactly how to get … Read More

Certification and the competency of deceit

Posted by Dave CollinsGeneral, Google Ads

It had to happen. Google yesterday announced the launch of a new skills qualification program: “Google Analytics Individual Qualification (IQ), which allows individuals to demonstrate proficiency in Google Analytics“. SoftwarePromotions is an AdWords Qualified Company, so I don’t want to shoot myself in the foot to make my point. However, as a marketing professional, I have to tip my hat … Read More

Microsoft Testing New Search Engine

Posted by Dave CollinsGeneral

Microsoft has confirmed that it is internally testing a new Internet search engine which it has codenamed ‘Kumo’ (Japanese for ‘cloud’ or ‘spider’). At present, Kumo is being tested by Microsoft employees, but the company is hopeful that if all goes well, the search engine could be released for public use by the end of the year. In a leaked … Read More

Drinking, stealing or a bitter failure?

Posted by Dave CollinsGeneral

Seth Godin recently wrote a timely reminder about online responsibility. He describes how a friend advertising for a housekeeper Googled three of the applicants, only to discover that one was a binge drinker, one was a bitter failed artist, and the third a convicted shoplifter. He makes the point that anything and everything you do ends up on your permanent … Read More

AdWords Version 3.0?

Posted by Dave CollinsGoogle Ads

As you’ve probably heard by now, Google are in the process of shaking up their AdWords system – inside and out. To begin with, they’re now displaying AdWords ads in their News searches. This is more than a little puzzling. First of all, you probably assumed they were already doing so, right? Secondly, you now might be wondering why they … Read More

Trying to work out how to use Twitter

Posted by Dave CollinsDigital Marketing, General

On November 14th, 2008, I posted my first ever tweet: “Trying to work out how to use twitter“. 104 days later, I’m still trying to work out how to use it. But I’m getting there. I keep reading about how vital Twitter is for businesses. Having run a business for more than ten years and a Tweeter account for more … Read More