Software developers, product designers and manufactures can learn a lot from Google. They churn out new features at an incredible rate. Their new ideas are (mostly) useful. They don’t wait too long before releasing their offerings to the world (Gmail is still in beta). And they don’t dilute a great product with superfluous features. Their latest most visible development has … Read More
Life insurance that promises life after death: Is the AdWords content network Google’s ultimate safety net?
Here’s the beauty of AdWords in four lines: Most AdWords account holders don’t know what the content network is, or even that they’re using it for their ads. Most AdWords account holders using the content network are paying far too much for their ads. Many AdWords account holders think the content network is a waste of time and turn it … Read More
AdWords Placement Performance Report Tip
The Placement Performance report provides data detailing ad performance on specific domains and URLs in Google’s Content Network. Similar to what a Search Query report does with keywords, the Placement Performance report allows advertisers to weed-out poorly performing sites, so that ads will only appear on the best performing domains and URLs. This is accomplished by adding those poorly performing … Read More
McDonald’s advertising – inspired!
I thankfully don’t even remember the last time I ate a McDonalds meal, but a quick look at their advertising slogans makes for interesting reading. I personally suspect there’s more nutrition in our household waste than a McDonalds meal, but have to admit that when it comes to advertising, McDonalds truly know what they’re doing. I recently went shopping in … Read More
Yesterday’s website critique webinar
Yesterday’s webinar worked really well, and judging by the volume of email that we’ve already received, attendees found it to be both useful and entertaining. We aim to please. We’re hoping to post a video of the critique, and will announce it here once it’s online. Thank-you to everyone who attended, and a special thanks to my co-host, Sharon Housley … Read More
Microsoft testing a Twitter-like app?
Microsoft have just begun beta-testing what amounts to a localised version of Twitter, yet for now, they appear to be focused on users staying informed about what’s happening with the places and people you care about. “Send and receive alerts with Microsoft Vine. Organize people into groups so it’s easy to send information to them all at once — the … Read More
Free website review webinar – less than 31 hours to go!
Fact 1: Small changes to your website can have a major impact on your downloads and sales. Fact 2: You are effectively blind to the strengths and weaknesses of your own site. Dave Collins and Sharon Housley’s Website Critique Webinar is taking place in less than 31 hours! Subjects to be covered include the initial impression created by a website, … Read More
The dangers of working in the dark
We just finished redesigning our SoftwarePromotions website. It was a complete redesign, and involved a massive investment in time, cash and stress. But I think it paid off. We began our redesign process by first of all identifying what we felt were the most important pages on our website. The pages that we considered vital to our business. The next … Read More
Apple Records One-Billionth Download from its App Store
On Thursday the one-billionth download from Apple’s App Store occurred, marking an impressive milestone for the store. Only in existence for 10 months, the App Store already boasts more than 30,000 applications with new content pouring in every day. With consumer’s voracious appetite for mobile apps growing by the day, developers are racing to come up with the next big … Read More
Twitter Flu – Win a $100 Amazon gift voucher
Mashable have (yet another) interesting article on Twitter: Inside the Minds of Twitter Users by Ann Handley from MarketingProfs. The article explains the results of a fascinating survey of 432 “highly involved Twitter users“. And how is a highly involved Twitter addict defined? Someone who spends an average of 2 and three quarter hours per day on Twitter. An average … Read More
