WebProNews are reporting that new Twitter accounts are on the decline for the fourth month on the run. At risk of sounding extremely old-fashioned, Twitter are yet to reveal how they’re actually going to make money. Yet if or when they do finally start producing revenue, there’s little doubt that only a very small percentage of their user base will … Read More
Optimize at your own peril
The word “Optimize” implies a sense that it is a worthwhile or a good idea. For example: Financial optimization – sounds like a good idea. Search engine optimization – we know that we should all be doing this. However, optimized ad rotation is not a good idea when it comes to AdWords. You may have noticed when setting up an … Read More
Is Google wave only a ripple?
I recently asked for a Google Wave invite through my Twitter account, and had a surprising number of people send them my way. Thanks to all who responded. But I have to admit to being disappointed. While I haven’t spent that much time in Wave, from what I’ve seen so far, I’m less than impressed. Firstly I’m baffled. I really … Read More
Don’t forget about the AdWords category exclusions
Hidden within your AdWords account, there is a little known section called the Site and Category Exclusion tool. Within this section you can exclude specific sites or categories of sites from displaying your ads on the content network. Adding site exclusions has been around for some time, and they can be added from within the AdWords Editor as well as … Read More
Recession may be the catalyst for a new era in business
The Confederation of British Industry have released a fascinating news release, speculating that the recession may be the catalyst for a new era in business. “The business environment of the next decade will be significantly different to what might have been expected just two years ago. The financial crisis and the recession that has followed have altered operating conditions by … Read More
Death through attention to detail: the curse of the small business.
You’re probably already familiar with the story of the tortoise and the hare. A hare mocks a tortoise and challenges him to a race. The hare is over confident, and keeps resting, sleeping and checking his email. What happens? The tortoise wins the race. The moral of the story is that slow and steady wins the race. It’s a good … Read More
Can anyone help with my itch?
There are three groups of people. People who need what you sell, people who want what you sell, and people who don’t need or want it. For the people who need it, as long as you communicate that your solution scratches their itch, they’ll buy it. The people who merely want it are another story. They require more work, and … Read More
Clarity: -=+
We’re all busy and we’re all overloaded. So get to the point. What can you do for me? What solution do you sell? I know what my company sells. We sell money at a lower price. You pay me $1,000 and I generate $1,500 in sales. I sell expertise that generates cash. I sell sales. What do you have for … Read More
The only four letter word that improves sales
I can’t think of a single product or service that isn’t improved by easy. Easy doesn’t mean simple, doesn’t mean basic and doesn’t mean less. It means that whatever you want to achieve can be accomplished with minimal effort. Easy doesn’t threaten quality, power, efficiency, functionality or speed. It’s one of the most effective four letter words that you can … Read More
Play before you Pay – Blackberry’s missed opportunity
When Marcus Tettmar (creator of the astonishing Macro Scheduler) showed me his BlackBerry a few years ago, it took me about 48 hours until I had my own. I won’t ramble and drool here; suffice to say that I know of no-one who has downgraded from a BlackBerry to an iPhone… As a (then) new BlackBerry user, I was a … Read More
