Does the following scenario ring any bells? Feel free to hum if you recognise the tune. Google Ads has been producing good, solid results for some time. And while it’s always been difficult to gauge the exact ROI, you’re confident that it’s working. But lately, the world and your business have been seeing some unusual times. Perhaps sales are down … Read More
Going beyond the basics
When I think of the various targeting options within Google Ads, I sometimes think of a pyramid. Note that it’s not an exhaustive list of targeting options, as there are so many to choose from. But these are the main items that come to mind. At the very top of my pyramid you have the options that seem to make … Read More
More Google Updates are coming
My single prediction for 2020 is that a lot will change this year. And the traffic you’ll receive from Google? That’s going to be affected too. Why more updates? Setting aside the issue of their ads, Google have one main agenda when it comes to presenting users with search results: To make sure that people find the best answer to … Read More
Hidden Google Ads feature – incredibly powerful
There’s an incredibly useful feature within your Google Ads account that you might not be aware of. It’s hidden away deep within the inner workings of the complex Google Ads system. And it could prove to be an incredible time saver. The problem with conversion actions – there are so many of them If you’re running a Google Ads account, … Read More
Your Google Ads account is under attack
There’s a war going on within your Google Ads account. You don’t just have one enemy to defend against, you have many, and they’re attaching from all sides. Some of you have given up and surrendered, while others are trying to press on. Today, I’m going to outline five major threats that I regularly see within Google Ads, and I’ll … Read More
Google Ads and your early warning system
I recently ran across an alarming situation in Google Ads with one of my clients that I wanted to share with you. They created a new landing page and asked me to send traffic to it from Google Ads. So I set up a new campaign and began sending targeting visitors to this new page. Because the page was performing … Read More
SEO best practices – 2 guides, 2 steps and 2 checks
This is the most minimalist checklist you’re likely to find for making sure that your content is SEO friendly. It isn’t comprehensive. And it certainly isn’t a guide to doing SEO as such. It’s a very basic checklist of quick steps that anyone should take when creating a piece of content on their website. There are two guiding questions, to … Read More
Google doesn’t love your blog post? Fix it.
You know that blog post? The one you poured your heart and soul into? The post that was more thorough than usual, offered great insight… the one you just knew was one of your best? When you go to see how it’s doing in Google, expecting to see a surge of joy, you may instead you see this: Don’t worry. … Read More
Google Ads is wasting your money at certain times
Anyone running Google Ads knows how easy it is to burn through money. An incorrect setting, a poorly targeted keyword, or even one irrelevant landing page can turn the whole thing into a costly exercise. It’s easy to do. And Google is more than happy for you to make these costly mistakes – because they’ll win in the end. That’s … Read More
Your website designer knows nothing about SEO (probably)
Nobody wants to redesign their website, but we’re all going to have to do it at some point. Eugh. This post will make sure that your next website redesign won’t destroy your Google traffic. It might not be useful to you right now, but I’d recommend reading it and storing it somewhere safe for when you next try to choose … Read More
