You probably noticed that the keywords you use in your Google Ads search campaigns don’t work like they used to. This could be leading to clicks on your ads which seem relevant, but don’t perform as well as in the past. The result? You’re wasting your money. If you’ve been managing your Google Ads account for some time, in the … Read More
ChatGPT and SEO
What is ChatGPT? If you believe the hype, excitement and fear that’s out there, ChatGPT is somewhere between the dawn of a new era and the end of the world. Essentially though, ChatGPT is just a chatbot. But unlike the chatbot of yesteryear, it can actually hold a reasonable conversation, and even give answers to questions in a human/ish manner. … Read More
Google Analytics 4 – it’s all about to change
By the second half of 2023, Google Analytics as you know it will die. Sadly that’s not hyperbole. When most people talk about Google Analytics, they’re actually referring to what Google calls Universal Analytics. On July 1st 2023, Universal Analytics will stop processing new data. And there’s nothing that you can do about that. The good news is that it’s … Read More
Three mistakes that your website is making
When’s the last time you tweaked your website’s main pages? Not a complete redesign. You don’t have time for that. But what if I told you that your website is almost certainly making at least two out of three common mistakes? And that these mistakes are easy to fix. Generally in literally a few minutes. And what if they had … Read More
Search Console – a beginner’s guide to advanced tactics
There are more SEO tools than good reasons for using them. And sadly, I feel that the majority aren’t fit for purpose. There are some notable exceptions, however, and one of the best is often neglected by businesses, unusually powerful, and misunderstood by most. It’s also free. The tool is Google Search Console. And unlike many others, it doesn’t try … Read More
How to solve your disapproved ads and why you should care
If you’ve never dealt with a disapproved ad or ad extension, count yourself lucky. They’re a real nuisance. Resolving these types of issues can consume countless hours. And in some cases, you might find yourself pulling out your hair in frustration over how unhelpful Google can be with their support. Even if you think that you’re doing everything according to … Read More
How to solve YouTube Google Ads targeting
I don’t know about you, but I have a love-hate relationship when it comes to YouTube and Google Ads. I love how there is so much useful content at your fingertips. If you’re looking for how-tos, reviews, music, news, entertainment videos and more, YouTube has you covered. But, with the staggering amount of great content also comes a serious amount … Read More
What makes good content?
You’ve probably heard the “Content is King” idea. This has been a marketing and SEO mantra since the beginning of time. And it’s no great revelation that quality is more important than quantity. A single well-written blog post every couple of months is inevitably worth more than a weekly rubbish offering. But before you click away from this post, don’t … Read More
Sales drop – looking for the reasons in Google Analytics
Most business owners are uncomfortably aware of that feeling you get when your sales are down, but you don’t know why. It’s somewhere between concern and panic, but to stay at the more practical end of the scale, a good starting point is to look in your Google Analytics data. But rather than the standard headless-chicken-blindly-pecking-at-data model (not the best … Read More
Why your ads might not be working and what you can do about it.
If you’re running a Google Ads campaign, it’s possible that some or all of your ads will see zero impressions. Or you might notice that your ads are seeing fewer impressions than expected. It’s almost as if Google’s floodgates are only partially open, letting just a trickle of impressions in. If this is happening to you, then your newly created … Read More
