When a competing product offers similar benefits, a little dissatisfaction may be all that’s needed to make the leap. If Facebook do nothing by the way of change or burn a few more privacy/usability bridges, Google+ will undoubtedly prosper. Probably…
A new kind of interface
The problem with new is that users don’t like to learn. Unless there’s something in it for them. New for the sake of new usually just means difficult.
Go ahead: pamper your bum (or ass)
How do you choose your toilet paper? Your first thought might be that price is the dominant factor, but you’ll almost certainly take into account the texture/comfort factor as well. None of us want to use the low-grade sandpaper that we saw in our schools, for example. A few extra pence can make for a far more comfortable experience.
Bad service is your opportunity
A few weeks ago I had the dubious pleasure of staying in one of the worst hotels I have ever set foot in. How does this relate to your business?
(not provided) may pollute your Analytics data
Last month Google announced dramatic changes that seem to have fallen below the radar for many businesses. In a nutshell, they will no longer be reporting on the organic keywords used by anyone logged into their Google accounts. Meaning? Your data has to all intents and purposes been polluted. Read on…
Lies are bad
Good marketing is about clear communication. When did it become the norm to use half-truths and lies in marketing? When did this become acceptable?
3 ways to sell more software (or anything else)
Three ways to sell more software (or anything else). They’re all different flavours of the same idea, but with different degrees of complexity.
Five days until Business of Software 2011
I’m getting ready for the Business of Software conference in five days. “Getting ready” means fighting-off the inevitable pre-conference illness (happens nine times out of ten) and planning to not leave all the packing until the night before (happens ten times out of ten). Last year I found the experience to be similar to physiotherapy. Initially painful, but extraordinarily beneficial … Read More
Steve Jobs
I’m not an Apple fan. I like some of their products, but that’s as far as it goes. But Steve Jobs changed the world. The effects of his genius will outlive all of us, and I think that the world is a slightly less interesting place without him.
AdWords landing pages: good news for the savvy, bad news for the incompetent
Google have been been steadily promoting the importance of landing pages for the past few years, and have now announced a new algorithm that gives more weight to landing page quality. Many advertisers roll their eyes in anticipated frustration whenever Google announce such changes, but I believe that the new algorithm offers savvy advertisers more opportunities than pain. Ultimately little … Read More
