I won’t name and shame, but I’ve just found a software solution that would make my life easier. The company selling it, however, have forced me to jump through so many hoops before buying it that I’ve given up. The mathematics are simple. The benefits of using your product have to outweigh the pain involved in obtaining it. But users … Read More
Trust and the Privacy Bubble
Customers wield more power with their collective credit cards than any government legislation. Now might be a good time to remind your customers how much you value their trust and safeguard their privacy.
Nice meaningless images
The “picture is worth a thousand words” often seems to be taken a little too literally.
The limits of automation
The Inside AdWords blog recently announced that Google have raised the number of automated rules from 10 to 100. Don’t be tempted. Don’t consider automation.
Ad Nauseum
Effective AdWords Management is an increasingly elusive beast, but mastering the basics of AdWords really isn’t difficult. So why do so many companies make the same mistakes time and time again?
Black hat SEO is an oxymoron
Search engine optimisation (or optimization if you insist) is the process of making sure that the search engines recognise, qualify and index the content of your website. Like any business relationship this can be anywhere on a scale from absolute honesty to complete deception. But no-one can dispute that black hat techniques carry a degree of risk.
Open mind vs. experience
Self-belief and confidence can play an important part in success, but it’s easy to go too far.
2012 will be the year of Google+
When a competing product offers similar benefits, a little dissatisfaction may be all that’s needed to make the leap. If Facebook do nothing by the way of change or burn a few more privacy/usability bridges, Google+ will undoubtedly prosper. Probably…
A new kind of interface
The problem with new is that users don’t like to learn. Unless there’s something in it for them. New for the sake of new usually just means difficult.
Go ahead: pamper your bum (or ass)
How do you choose your toilet paper? Your first thought might be that price is the dominant factor, but you’ll almost certainly take into account the texture/comfort factor as well. None of us want to use the low-grade sandpaper that we saw in our schools, for example. A few extra pence can make for a far more comfortable experience.
