Effective AdWords Management is an increasingly elusive beast, but mastering the basics of AdWords really isn’t difficult. So why do so many companies make the same mistakes time and time again?
Black hat SEO is an oxymoron
Search engine optimisation (or optimization if you insist) is the process of making sure that the search engines recognise, qualify and index the content of your website. Like any business relationship this can be anywhere on a scale from absolute honesty to complete deception. But no-one can dispute that black hat techniques carry a degree of risk.
Open mind vs. experience
Self-belief and confidence can play an important part in success, but it’s easy to go too far.
2012 will be the year of Google+
When a competing product offers similar benefits, a little dissatisfaction may be all that’s needed to make the leap. If Facebook do nothing by the way of change or burn a few more privacy/usability bridges, Google+ will undoubtedly prosper. Probably…
A new kind of interface
The problem with new is that users don’t like to learn. Unless there’s something in it for them. New for the sake of new usually just means difficult.
Go ahead: pamper your bum (or ass)
How do you choose your toilet paper? Your first thought might be that price is the dominant factor, but you’ll almost certainly take into account the texture/comfort factor as well. None of us want to use the low-grade sandpaper that we saw in our schools, for example. A few extra pence can make for a far more comfortable experience.
Bad service is your opportunity
A few weeks ago I had the dubious pleasure of staying in one of the worst hotels I have ever set foot in. How does this relate to your business?
(not provided) may pollute your Analytics data
Last month Google announced dramatic changes that seem to have fallen below the radar for many businesses. In a nutshell, they will no longer be reporting on the organic keywords used by anyone logged into their Google accounts. Meaning? Your data has to all intents and purposes been polluted. Read on…
Lies are bad
Good marketing is about clear communication. When did it become the norm to use half-truths and lies in marketing? When did this become acceptable?
3 ways to sell more software (or anything else)
Three ways to sell more software (or anything else). They’re all different flavours of the same idea, but with different degrees of complexity.
