Gut instinct is over-rated. Try setting-up a split test on one of your website’s main pages with four new variations. And try to predict which will win. In theory, you have a one in five chance chance of getting it right. In reality, you’re likely to have a different perspective on your website than your visitors, so your chance of … Read More
How do you function with your eyes closed?
I’m going to make some assumptions about you and your website. 1: You probably have Google Analytics installed on your website. 2: You probably don’t use it very much. A lot of companies follow three typical stages with Analytics. Stage 1: Analytics is setup and the code installed on the website. Stage 2: Lots of clicking on all the options. … Read More
Google’s Privacy Policy – did anyone actually care?
Google made some pretty dramatic changes to their privacy policies. When they announced them, the tech world was in uproar. The changes have now been in place for twelve days. Did the average user care? Did you, your parents or friends close their accounts? Did you contact your MP or congressman? We (you and I) perceive the web quite differently … Read More
Pain is bad
I won’t name and shame, but I’ve just found a software solution that would make my life easier. The company selling it, however, have forced me to jump through so many hoops before buying it that I’ve given up. The mathematics are simple. The benefits of using your product have to outweigh the pain involved in obtaining it. But users … Read More
Trust and the Privacy Bubble
Customers wield more power with their collective credit cards than any government legislation. Now might be a good time to remind your customers how much you value their trust and safeguard their privacy.
Nice meaningless images
The “picture is worth a thousand words” often seems to be taken a little too literally.
The limits of automation
The Inside AdWords blog recently announced that Google have raised the number of automated rules from 10 to 100. Don’t be tempted. Don’t consider automation.
Ad Nauseum
Effective AdWords Management is an increasingly elusive beast, but mastering the basics of AdWords really isn’t difficult. So why do so many companies make the same mistakes time and time again?
Black hat SEO is an oxymoron
Search engine optimisation (or optimization if you insist) is the process of making sure that the search engines recognise, qualify and index the content of your website. Like any business relationship this can be anywhere on a scale from absolute honesty to complete deception. But no-one can dispute that black hat techniques carry a degree of risk.
Open mind vs. experience
Self-belief and confidence can play an important part in success, but it’s easy to go too far.
