Something unexpected has happened to me. I’ve finally seen the light. I now understand how to use Twitter for my business. Three years ago I wrote Twitter Flu – Win a $100 Amazon gift voucher, where I offered a $100 Amazon voucher for anyone who could tell me how to use Twitter for my business. Four months later I raised … Read More
Google over-optimization update: a sigh of relief (or not)
Most SEOs are today breathing a sigh of relief. The over-optimization algorithm update is live, and if our client’s sites are anything go to by, there’s little to worry about.
Ugly? You better be interesting.
The more we need a website, the more we’re prepared to put up with a poor design. Amazon’s layout is famously basic but effective.
How to measure the trend in “not provided” data
I’ve spoken to a number of people who found the There’s a war on data post a little worrying, and in particular wanted to know how to how many of their organic visits are being recorded as “not provided”, and how to see the rate of increase in this trend. It’s very simple. Go into your Analytics account, then choose Traffic … Read More
There’s a war on data – and we’re all going to lose
Your website’s data isn’t abstract, academic or a goal in itself. It’s a means of understanding your visitors – where they come from, what they’re looking for, what they do once they arrive and more. If you’re against the concept of analytics, you’re effectively against understanding how people interact with your website and your business. Which is why many businesses … Read More
The Myth of the First Impression
You only get one chance to make a first impression, but every interaction has the opportunity to be the one that lasts.
Invalid Clicks are meaningless?
Click Fraud poses one of the greatest threats to the future of Google, a company whose 2011 unaudited accounts show advertising generating over 96% of their total revenue. If Click Fraud were to spiral out of control, and advertisers were to realise that a significant percentage of their ad spend was fraudulent, it wouldn’t take long for a significant number of … Read More
Still ignoring your mobile users? So are we.
I just looked in the Google Analytics accounts of 25 different companies, to see how many visitors are using a mobile device. The figures ranged from 0.5% to 10.3%, with an average of 4.9%. Most companies, ourselves included, choose to ignore the problem.
Today’s inspiration: spam
Don’t ask me how this started, but I’ve become very intrigued by spam. The figures are incredible: around 130 – 150 billion sent every day, and only a 0.0001% response rate is needed to make a profit.
Google remarketing: persistence or stalking?
Google’s remarketing allows you to reach people who’ve visited your website. The question isn’t whether or not the system works. We’ve picked up new work at a low cost. The question is whether or not the basic strategy is a good idea.
