Don’t give up on us

Posted by Dave CollinsDigital Marketing

You may have noticed that the frequency of our posts has plummeted slightly over recent months. We’re moving the whole of our website into WordPress, and it’s slow and painful. Which is why we hired a company to do the job for us. Equally slow and painful. But we’re almost there – please bear with us, we’ll be back very shortly.

Misinterpreting Meaningless Metrics Makes Mighty Mistakes

Posted by Dave CollinsAnalytics

Google Analytics makes it easy to make bad decisions. Really bad decisions. There’s nothing wrong with Analytics as such, aside from some poor design decisions. But it’s a power tool. But unlike many power tools, it doesn’t come with a bright warning sticker, and there are no gleaming blades and loud noises to tap into our common sense and scare … Read More

Sensible answers to ignorant SEO advice

Posted by Dave CollinsSEO

Next time you’re at a conference, dinner, networking event or even friend’s house and the subject of SEO comes up, there’s a reasonable chance that you’re going to be confronted by a certain level of nonsense. Don’t let the moment throw you. Here are all the answers you need to firmly put the wannabe-SEO firmly in their place. “SEO is … Read More

How Dicks can really hurt your Google AdWords account (part I)

Posted by Dave CollinsGoogle Ads

You already know that it’s easy to lose money on Google AdWords, yet I’m amazed by how many accounts I see that are not only losing money on an ongoing basis, but the account holders don’t even realise it. When I walk them through how they’re losing money and demonstrate by how much, they’re sometimes/usually/often horrified and quickly make the … Read More

The dark is getting darker

Posted by Dave CollinsAnalytics, SEO

You probably already know that Google aren’t reporting all your organic keywords, but the problem may be more serious than you realise. The background in brief: In October 2011 Google announced that they would no longer be reporting on the organic keywords used by anyone logged into Google. In other words if someone is logged into Gmail (for example) and … Read More

Photoshooting a McDonalds burger: honesty or multi-layered deceit?

Posted by Dave CollinsMarketing

Why Your McD’s Burger Doesn’t Look Like the One in the Ad has left me feeling slightly confused and dirty. In it, the director of marketing for McDonalds Canada shows why there’s such a gap between reality and what’s presented in their ads. A few questions spring to mind. – Did Isobelle really write to McDonalds and ask that question? Really? … Read More

11,000 hours of AdWords experience: yours for the taking

Posted by Dave CollinsGoogle Ads

On Thursday June 21st I will be running an experiment. I will be distilling over 11,000 hours of Google AdWords experience into a 45 minute presentation. I guarantee that if you attend you’ll walk away with actionable information that can be used to improve your ROI. I also guarantee that you won’t have heard my views and ideas elsewhere.* This … Read More