Anyone using AdWords knows it can be pricey. Lowering your AdWords cost is not as simple as lowering your bids and/or budget. In fact, lowering your bids or budget could hurt the performance of your campaigns making them less profitable. It sounds strange but lowering could, in turn, raise your costs. What if some of your AdWords traffic is off … Read More
Is ranking the SEO metric of yesteryear?
Whether you’re handling your own SEO, working with a reliable SEO company, or just hoping it’ll somehow happen on its own, you probably like to measure your SEO performance. Which is why so many of us monitor rankings for our keywords. The higher the better – more so when we’re above our competition, right? Rankings, however, in spite of how … Read More
AdWords search ecosystem
AdWords acts like an ecosystem of interconnecting and interacting parts. Some advertisers forget the importance of this ecosystem and how each part interacts with one another, which is why they don’t see their AdWords account perform well or they pay more for each click they happen to receive. Advertisers that do understand how they interact within the ecosystem, will give … Read More
White-hat SEO is for the naive?
Hacking has become cool. Actually hacking has already made the transition from cool to mainstream. We’re bombarded with articles and blog posts on hacking your working methods, schedules, sleep cycles, coffee brewing, education, thinking process and more. It isn’t, therefore, a huge leap for many businesses to assume that hacking SEO is a logical extension of the same idea. And the … Read More
AdWords without sales tracking
If you’re running an AdWords account, you need to know how well it’s performing. Is that $10,000 you’re spending each month on AdWords, delivering more in return or are you simply paying for expensive hot air? Google’s answer to that question is conversion tracking. Take a small code snippet and place it on your sales page. Anyone who clicked on … Read More
SEO demystified – an awe**** idea
I just got back from MicroConf 2013, where I had the honour of speaking to an incredible group of entrepreneurs about SEO. My presentation appeared to go down well, yet many will remember it for two reasons. The first was my demonstration of how careful you need to be when giving cash to an SEO consultant. The second was my … Read More
Why gauging your AdWords performance is vital
If you have an AdWords account, it’s crucial you regularly check how well it’s performing. If you don’t, you might as well be running a charity for Google. Here is a list of metrics that should help you gauge how well your account is performing: Conversion tracking In my years of managing AdWords accounts, I’ve come across many that don’t … Read More
Don’t give up on us
You may have noticed that the frequency of our posts has plummeted slightly over recent months. We’re moving the whole of our website into WordPress, and it’s slow and painful. Which is why we hired a company to do the job for us. Equally slow and painful. But we’re almost there – please bear with us, we’ll be back very shortly.
Misinterpreting Meaningless Metrics Makes Mighty Mistakes
Google Analytics makes it easy to make bad decisions. Really bad decisions. There’s nothing wrong with Analytics as such, aside from some poor design decisions. But it’s a power tool. But unlike many power tools, it doesn’t come with a bright warning sticker, and there are no gleaming blades and loud noises to tap into our common sense and scare … Read More
How conversion tracking hurts Google
One of the more compelling aspects of online advertising is the ability to measure and track ROI. This, however, is a misconception.
