The average software company has 1.5 more SEO tools than they use. Obviously a completely fictitious and ridiculous statistic, but when it comes to SEO, it’s become fashionable to talk utter crap. Last week I had a call with a company interested in our SEO services. We discussed the problem that they’re facing, and they offered to send me data … Read More
Processes that should never exist
As a UK business you have to register for VAT (value added tax).  Stick with me on this.  You have to register “if your turnover of VAT taxable goods and services supplied within the UK for the previous 12 months is more than the current registration threshold of £79,000, or you expect it to go over that figure in the … Read More
Repel Your Visitors – with examples
I’ve put together a non-exhaustive list of more than thirty ways to ensure that visitors to your website don’t stick around. I suspect that most people reading this are guilty of at least one or two. Fixing them will genuinely make the visitors’ experience, the web and even the world a slightly better place. Â (See number 18.) Confuse them: 1. … Read More
Website teardown: BrickOvenBaker.com
Today’s website teardown is a little brutal. I’ve been in touch with today’s victim, and in the last email he had the following to say:Â “Dave, please be as brutal as you need to be.” I am delighted to oblige. “I look forward to having the shit kicked out of my site.” Excellent. “I hate it more than anybody else and … Read More
Website teardown: Business of Software
Having your website critiqued by a fresh set of eyes can be useful, as we’re so used to seeing our websites that we’re effectively blind to any issues that may be staring visitors in the face. This first in a series of website teardowns is for the Business of Software Conference. If you’d like to submit your website for review, … Read More
90 second SEO overview – no additional tools
One of the reasons that a lot of companies never get around to even looking into their search engine optimisation is that they don’t really know where to start. They’re often not too sure where to begin in looking at what often appears to be a pretty huge and overwhelming task. In today’s video I’m going to show you a … Read More
The reality of first impressions
How much of an impact does the first impression have on a website? We already know that visitors don’t really spend any time in deciding – they make snap judgments. So why do so many websites fail to deliver? Transcript of video: Hi this is Dave Collins from SoftwarePromotions. Today I’m going to be talking about how long visitors to … Read More
Good news everyone!
Every morning I spend half an hour looking at news and commentary from a wide variety of sources. Yet it’s only recently that I’ve become aware of how the quality and creativity of the headlines and titles have improved dramatically over the years. I think that David Ogilvy may be to blame. And yes there is blame: “On the average, … Read More
Step by step: adapting to (not provided)
Transcript of video – adapting to (not provided): Note: The video is worth watching as I’ll show you exactly what to look for and where. Plus it’s only 6 minutes long with no sales pitch! Hi everyone, this is Dave Collins from SoftwarePromotions. Today I’m going to talk about (not provided) and how you can actually deal with this new … Read More
It’s time to throw away your sales funnels
Why do we use the analogy of a funnel for our website visitors? Could it be wishful thinking? A funnel is designed to conduct the flow of liquids or other substances into a container with a small mouth. Rather than pouring the liquid over the mouth and hoping that some of it actually falls in, the funnel channels the flow. … Read More
