The recession is over (for now), but for many businesses, the after-effects are proving to be more painful than the event itself.
There’s never been a more important time for your business to be actively engaged in effective online marketing.
Some companies are realising they survived the recession, breathing a sigh of relief, and sitting back comfortably.
This is a big mistake, for a number of reasons.
Most economies are in a very fragile state.
Last week saw the UK’s media celebrating that the UK economy had grown more than expected: our quarterly growth of 1.1% had been revised to 1.2%. This is before the Government’s fairly drastic cost/job slashing measures are applied.
How’s that for skating on thin ice?
Additionally, while the risk of a so-called double dip recession is debatable, every day sees a roller coaster of very good and very bad economic news.
Take a look at the headlines on the BBC’s Business pages at the time of writing this post:
When you combine roller-coasters with thin ice, the results aren’t going to be pretty.
There’s never been a more important time for your business to be actively engaged in effective online marketing.
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