It’s easy to forget that the PC in your pocket is a mobile phone. It’s easy to forget that it’s even a phone.
I rarely use the torch/flashlight app, but it still gets used more than the phone functionality of my device.
The figures for mobile web usage are incredible:
56% of American adults are now smartphone owners.
Google reports that only 21% of large advertisers have a mobile-optimized website.
Note that all the above stats and links are taken directly from State of the mobile web – sources by the excellent Karen McGrane.
Some other random facts:
Mobile Local Search Volume Will Surpass Desktop Local Search in 2015, according to BIA/Kelsey.
15% of physical goods purchases are already made with a mobile device, according to Internet Retailer.
Yet many of us, our own company included, have a mobile strategy of “we hope it works well on most devices“.
In my search for data to kick myself into doing something, I looked at the growth of mobile usage over the past two years in a handful of analytics accounts:
The time for a content strategy for mobile devices was probably some time around the end of 2011. But it’s truly better late than never.
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