I thankfully don’t even remember the last time I ate a McDonalds meal, but a quick look at their advertising slogans makes for interesting reading.
I personally suspect there’s more nutrition in our household waste than a McDonalds meal, but have to admit that when it comes to advertising, McDonalds truly know what they’re doing.
I recently went shopping in a children’s toy store with our little girl, and was dismayed to see McDonalds toys for sale. It appears that people are nowadays prepared to actually pay for promotional merchandise – the type of thing that used to be given away for free. That’s inspired work by McDonalds, but a little depressing too.
But then there’s Piccadilly Circus – one of the many popular tourist spots in London, with an estimated 1.1 million people passing through each week.
McDonalds have launched a so-called interactive sign, where passers-by can interact with images on the giant screen.
This is an incredible idea. Advertising that is photographed by people from all over the world. And many of these pictures will then be posted and shared with family, friends, blogs and social networking sites.
It’s inspired. Even I’m lovin’ it.
