Good marketing is about clear communication. When did it become the norm to use half-truths and lies in marketing? When did this become acceptable?
I was looking through a recent print issue of PC Pro magazine and saw the following ad for a monitor:
A monitor that lets me do more than ever before? I know there’s a play on words, but is this honest?
Jason Cohen shared a fascinating insight into honesty in business at the recent Business of Software Conference in Boston, and it made me think.
The About Us page on our web site told no lies. But it stretched the truth a little.
Note the problem with the whole honesty thing: it’s addictive. Let me rewrite the above.
The About Us page on our web site told no actual lies. But it stretched the truth considerably.
We reworked it.
When the truth is stretched, it loses clarity, meaning and credibility. And it’s harder to read.
Honesty is better for the soul, better for your business and helps you sleep at night.
