SEO has somehow become the exercise equivalent of the online business. Young startups can worry about it later, and many middle-aged companies know they should be doing it, but somehow don’t get round to it. Until, that is, something terrible happens to them.
This is the point that many businesses finally get around to taking their SEO seriously. When something like this happens it can be devastating. I’ve seen it countless times.
Yet it’s so incredibly easy to avoid.
You don’t need to invest massive amounts of time. You don’t need to sign-up for expensive tools and services. You don’t need to yuckify your website content to please Google’s spiders. And you don’t need to employ risky strategies that have the potential to hurt you.
If you set aside five minutes and 53 seconds today, you’ll be in a far better position than you were when you started reading this post.
Step 1: 90 second SEO health-check.
Time required: 4 minutes 23 seconds.
2 minutes 53 seconds to watch the 90 second SEO overview video – no additional tools required.
90 seconds to check your website.
Step 2: Google Webmaster Tools HTML check.
Time required: 45 seconds.
Go to your Google Webmaster Tools account and check the recommended HTML improvements here:
Step 3: Google Webmaster Tools crawl errors.
Time required: 1 minute.
Go to your Google Webmaster Tools account and check your crawl errors here:
Step 4: Check your links.
Time required: 45 seconds.
Go to Ahrefs Site Explorer & Backlink Checker – no account or signup required.
Put in your domain and see how the results compare with what you expect to see.
If you carry out all of the above steps and don’t hit any serious problems, you can at least know there are no SEO fires to put out right now.
This doesn’t mean that you should continue to neglect your SEO, unless you want to be sending me one of those emails at some point in the future. Like your health, you may get away with neglecting it for some time, but sooner or later the day will come when it catches up with you. And when it does, preventative steps will no longer be an option.
In a few days we’ll launching a course that will demystify SEO, and show you precisely how to use it in your company, without having to invest large amounts of time.
It’s reasonably priced, very practical, concise to watch, easy to implement and may prove to be a very smart use of your time.
Click here to be notified as soon as the course goes live. Oh and you’ll also receive a 25% discount as well.
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