I’ve spoken to a number of people who found the There’s a war on data post a little worrying, and in particular wanted to know how to how many of their organic visits are being recorded as “not provided”, and how to see the rate of increase in this trend.
It’s very simple.
Go into your Analytics account, then choose Traffic Sources, Sources, Search, Organic.
Change the view mode to percentage to see what how much of your organic traffic is being recorded in this way.
Find (not provided) in the list of keywords and click on it.
Then select the date range to be something like the last five or six months.
From there select the data to be presented on a weekly basis.
Sit back and enjoy the trend.
