Research by Dan Zarrella suggests that certain words have a greater impact in social media than others.
The Most Facebook-Shareable Words vs. The Least Shareable Words on Facebook.
Not exactly a great surprise, but the research also found that “techie and social-media dork favorite topics like Twitter, Google, and the iPhone aren’t very popular with the mainstream Facebook audience“.
So who are the typical Facebook users?
If you’re thinking about advertising on Facebook (and who isn’t?), then you can take advantage of their advanced demographic and psychographic filters, including location, keywords, relationship status, age, education, gender, languages and more.
On a superficial level, this makes Facebook appear far more enticing for advertisers than Google. Google’s demographic tools are almost non-existent by comparison.
Yet the key issue is that people go to Google to find what they’re looking for. People go to Facebook to see what their friends are doing and engage with them.
For now I’ll continue thinking about advertising on Facebook, while spending actual money on Google AdWords.
