True story – almost live.
I just went to buy a useful product – I didn’t need it, but I wanted it.
Here’s what happened.
I clicked on the buy button, and was told that I had to set up an account. (Hurdle 1)
Clicked on the link to do so, and was asked for my name and email address. Clicked save, and was told to check my email for a verification email. (Hurdle 2)
Waited for almost 5 minutes for the email to arrive. (Hurdle 3)
Clicked on the link and was then presented with a depressingly large form. (Hurdle 4)
Filled out the form, clicked save and was told that my user name was taken. (Hurdle 5)
Changed the user name, clicked save and was told that my password had to contain at least one upper-case letter and one digit. (Hurdle 6)
Changed the password, clicked save and was told that I hadn’t entered a user name. (Hurdle 7)
Gave up. I saved my money, the company lost a sale.
