We live in an age of hype. Every product or service we come across is the latest, greatest, fastest and cleanest, and independent tests consistently prove it.
Yet people appear to be growing weary of hype. 2011 might be a good time to start focusing on actual quality rather than hot air and hype.
Take the concept of internet marketing gurus.
Most of them are self-proclaimed. It’s the online equivalent of a person describing themselves as “funny and caring”. It makes you cringe.
And there are a lot of them.
Jim Kukral and Shawn Collins have started Unguru.me – the community for small business to network and learn, without the hype:
“Unguru.me is focused on give and take. This new community is the antithesis to the typical customer and guru relationship where the customer gives and the guru takes. There are simply too many snake-oil salesman preying on desperate people who can least afford to part with their money. Enough already.“
Nice.
Take a look at your website. Check your hype density.
