Why either/or? Some food for thought: – Good organic rankings won’t last forever. SEO is a moving target. – If people click on your ads then they’re working. * – PPC is more accountable. * – PPC gets quicker results. * – SEO is free. (Except it isn’t.) * = assuming that you’re doing it right. Some common misdecisions: (not a real … Read More
Who’s using Bing? And why?
You and I wouldn’t think about using anything else but Google for our searches, right? But you and I may not be representative of anything other than you and I. What about them?
Google: AdWords and organic results are merging (ish)
Google have always maintained a strict separation between their paid ads and organic listings, yet I believe that this has now changed. At least in terms of strategy.
Google +1: why you need to care
Google +1 (not to be confused with Google +) is simply a means of people endorsing a web page, and signifies a refocus for Google, where they acknowledge the importance of the user: the start of social SEO.
How can I measure my SEO success? Start with the basics.
I often come across businesses who want to improve their performance in Google – often through organic search. Most of them use Google Analytics, and all want more traffic from Google. When we begin optimising a client’s website for the search engine/s, the process begins by getting a feel for how they’re doing so far. Apologies for the screenshots using … Read More
Google looks different today
Google has changed. At least when viewing results from the US, Finland, Greece, Romania and others: It’s odd that in the UK, France, Hong Kong and other more civilised countries, we’re still seeing the old interface that suddenly looks a little dated: What’s of particular interest is that the URLs are now being displayed above the page excerpts. The same … Read More
How can I measure my SEO efforts?
There are more myths of Search Engine Optimisation than any other field of online marketing. Too many companies follow bad advice, act on incorrect assumptions and miss out on an abundance of Google-originated targeted traffic. Once the optimisation of the website is complete, mistakes often continue, with an astonishing number of businesses and individuals incorrectly measuring the results of their … Read More
Is your SEO technique dangerous?
If you’re wondering whether your SEO tactics might land you in trouble, then they probably will. SEO tactics aren’t a good idea. It doesn’t matter how clever, original or discrete you think your tactic is, Google have seen it before. At best, whatever you do might work in the short term. At worst, it could get you penalised by Google. Imagine … Read More
Is an idiot handling your SEO?
Most online businesses fall into one of three SEO buckets. Those who have no SEO strategy, those who have a poor SEO strategy and those who trust idiots to handle their SEO for them. If you have no SEO strategy then it might be worth tapping into the greatest source of free, targeted traffic in the history of commerce. If … Read More
SEO disaster
I remember with fondness the good old days of Search Engine Optimisation. When I could optimise a client’s web page and see the results within a few days. Today that’s changed. Today SEO has become more difficult and potentially more dangerous than in the good old days.
