The following conversation contains scenes of SEO nudity, and may not be suitable for the easily offended, the SEO ignorant, or most CEOs. Reader discretion may be advised. The names and personal details have been changed to protect the clueless. MeansWell: “Okay, but this one, this one here, this is a really important keyword for us.” Me: “Great, let me look into that.” … Read More
Why Google know best (better than you too)
The anti-Google brigade seem to have missed Google’s greatest coup: not only knowing everything about us, but now even understanding our intentions better than we do ourselves. For example when I search for Cloud Computing, of the nine standard results that Google show me, six are variations of “what is cloud computing“, even though I may have been looking for … Read More
Why shouldn’t you choose a local firm? Because you’re worth it.
As a service provider, who would you think is our biggest competitor? It’s not another SEO agency, and it’s not an AdWords agency. It’s the firm based near where you work, who can walk, drive or commute to where your business is run. This is ludicrous. Historically it made a great deal of sense. Our parents and grandparents did business … Read More
How to adapt to not having keyword data
Last week’s post on Why keywords are no longer relevant to SEO produced more of a reaction than anticipated. Today I’ll show you how to adapt to the new reality. In a sense, Google have done the SEO world a favour, by forcing us away from a flawed model. Even ignoring the (not provided) issue, the fact is that different … Read More
Why keywords are no longer relevant to SEO
SEOs have to take their fingers out of their collective rears. Apologies for the vulgarity (this was the toned-down version) but being an SEO in 2015 means you have to duck and weave with Google, fight web designers, combat the “we’ve always done it this way” mentality, and, depressingly, fight the never-ending wave of ignorance within the SEO industry. I’ll … Read More
The AdWords vs. SEO debate is over
I think it’s time to stop chewing over the SEO vs. AdWords debate. Here’s why. Google have long argued an absolute separation of their organic and paid search results, at least from the point of view of the factors and variables involved. Yet the two sets of results have, over the years, moved closer to each other, both in terms … Read More
2013 – the year that SEO died
We’re just about to start an SEO project with a new client, and around ten days ago I received the following email. I’ve been working with SEO for more than 16 years, and every year come across hundreds of such predictions. I even wrote a blog post on the subject (SEO is dead. Long live SEO.) more than three years … Read More
A needle in an SEO-stack
Finding a good SEO is as difficult as finding a good accountant*. There’s an abundance of options to choose from, most look good on paper, and they usually sound good when you reach out to them. More importantly still, there’s a good chance that you don’t have the right skills when it comes to separating the sub-standard bullshitters from the … Read More
SEO tools don’t do SEO
The average software company has 1.5 more SEO tools than they use. Obviously a completely fictitious and ridiculous statistic, but when it comes to SEO, it’s become fashionable to talk utter crap. Last week I had a call with a company interested in our SEO services. We discussed the problem that they’re facing, and they offered to send me data … Read More
90 second SEO overview – no additional tools
One of the reasons that a lot of companies never get around to even looking into their search engine optimisation is that they don’t really know where to start. They’re often not too sure where to begin in looking at what often appears to be a pretty huge and overwhelming task. In today’s video I’m going to show you a … Read More
