Most people have some expectations of what awaits them when they arrive on a website. On our own site, for example, we primarily provide services related to AdWords and SEO. When I look at the keywords that bring people to our content, there are of course some words and phrases that are less targeted than others, but the majority are relevant to what we … Read More

Five years ago, the chance of getting hit by a real SEO penalty was incredibly small. There was a lot of talk and fear about being “banned by Google”, but in the majority of cases this was completely unfounded. And bear in mind that these were the days of black-hat SEO tactics being a lot more commonly used and accepted, as ultimately … Read More

I recently asked for your help with an experiment to test how HTTP Referrer Information may not be passed on through SSL servers. We’re almost there, but can I please ask for your help one last time? All you have to do is click on the link below, then click on the link that’s on that page. That’s it. Please … Read More

Let me guess. You’ve been meaning to get round to SEO for __ months, but [fill in your excuse here]. A few years ago that was questionable; today it may be deadly. Not convinced? Here are five reasons why you need to make SEO more of a priority. Today’s technique may be tomorrow’s spam. The rate of change in Google’s … Read More

A while ago we posted our advice on whether or not you should be implementing SSL on your server for SEO reasons. The nutshell answer being don’t panic over SEO and SSL. Another reason for not doing anything right now is that there’s evidence to suggest that HTTP Referrer information is not being passed on through links. So we’d like … Read More

You may already be aware that Google sent enormous waves around the SEO world yesterday with their announcement that HTTPS is to be considered a ranking signal: There’s a lot of speculation on the impact and significance of this, so rather than you having to wade through the details, here’s my take on the matter. Don’t panic. There is nothing … Read More

Nobody ever skips brushing their teeth. It just doesn’t happen. I myself have had long journeys crossing far too many time zones, where I’ve staggered into bed without showering or even washing my face, but my teeth always get brushed. Always. It doesn’t matter how exhausted, hungover, sick, miserable or tight for time you may be; you always brush your … Read More

Have you ever used a technique for years, only to find out that it blows people away? For SEO purposes I use a very quick and simple system to find the right keywords, that factors in how popular a keyword is with the level of competition. It only takes a few minutes and helps you tap into the gold that lies … Read More

After an insanely busy six months of work, our SEO Demystified course is now live. We’re running a 25% discount on the pricing – but only for the first 48 hours. At the time of writing this post we’re down to 1 day 20 hours. So what are you waiting for? It’s a great course and comes with an unconditional 30 day money … Read More

SEO has somehow become the exercise equivalent of the online business. Young startups can worry about it later, and many middle-aged companies know they should be doing it, but somehow don’t get round to it. Until, that is, something terrible happens to them. This is the point that many businesses finally get around to taking their SEO seriously. When something like this happens it can … Read More