Whether you’re about to launch a new product or are considering renaming an existing one, deciding what to call it often proves to surprisingly difficult. One approach is to name according to what the product does. For instance some of our clients have products like System Mechanic, PDF Annotator and Advanced Outlook Repair. Another approach is to make the name fit … Read More

Forty-one years ago, my Mum was six months pregnant, and probably starting to get a little uncomfortable. A few months later I was born and turned my parent’s lives upside down. For a first child there’s a predictable pattern of shock, intense anxiety, the start of routines and then problem-solving. The problem-solving is endless. Perhaps, forty years ago, my Mum … Read More

I recently returned from the Business of Software Conference in Boston – the most interesting event I have ever attended. The hotel we were staying at, like many, is keen to jump on the Green bandwagon. Yet the card in my bathroom seemed to be lacking in clarity. Apologies for the image quality – this was taken with my BlackBerry. And … Read More

There are three groups of people. People who need what you sell, people who want what you sell, and people who don’t need or want it. For the people who need it, as long as you communicate that your solution scratches their itch, they’ll buy it. The people who merely want it are another story. They require more work, and … Read More