Google bashers of the world unite!

Posted by Dave CollinsGeneral

Have you ever noticed how many people aspire for greatness while hating those who achieve it? Many small business owners dream of their companies one day being large enterprises, but it seems that there are limits, even for our dreams. Small and medium are good, large is questionable, and very large is a definite no-no. The same rule applies to … Read More

Piracy = theft

Posted by Dave CollinsGeneral

The latest chapter in the online piracy debate begins in Sweden, where new anti-piracy legislation resulted in the country’s internet traffic falling by 33%. Sweden’s government statistics agency estimate that 8% of the entire country use peer-to-peer sharing, and it’s safe to assume that 100% of them are doing so with illegal content. That’s an incredible figure – almost one … Read More

Google Ventures want your ideas!

Posted by Dave CollinsGeneral

Despite the fact that most of the world is in recession, there are still plenty of businesses out there making good money. Some are treading water, managing to maintain their existing sales levels. Some are doing very well, and despite the downturn are significantly improving on last year’s sales. And a small number are positively thriving. Not surprisingly (Proof: 50% … Read More

Prepare yourself for a shock: Last.fm – users don’t want to pay!

Posted by Dave CollinsGeneral

The BBC News website are reporting that Last.fm are going to charge some of their subscribers for streaming. “Internet radio and social music site Last.fm is to start charging listeners outside the UK, US, and Germany. Users outside those three countries will pay 3 euros [around $4] per month to listen to Last.fm Radio, the site’s streaming music service.” The … Read More

Advertising is dying. Again.

Posted by Dave CollinsGeneral

TechCrunch are running an article on Why Advertising Is Failing On The Internet. The article claims that the expected drop in internet advertising revenues hasn’t just been caused by the recession, but because of three reasons: Consumers don’t trust advertising. Consumers don’t want advertising. Consumers don’t need advertising. And this is something new? I remember when my parents bought our … Read More

Social Media Fever leads to blindness & confusion

Posted by Dave CollinsGeneral

I can’t help but feel that we live in a very strange age. At risk of sounding like a miserable old man, there’s a whole generation (or maybe more than one) who believe that they’re entitled to have everything they want. Whether it’s the latest gadget, the car of their dreams, their fantasy lifestyle (no work but lots of money), … Read More

Ads, interruptions & blood soaked t-shirts

Posted by Dave CollinsGeneral, Google Ads

The Social Science Research Network have released a paper that claims advertising doesn’t necessarily negatively impact TV viewing. “Consumers prefer to watch television programs without commercials. Yet, in spite of most consumers’ extensive experience with watching television, we propose that commercial interruptions can actually improve the television viewing experience. Although consumers do not foresee it, their enjoyment diminishes over time. … Read More

Honesty, selling and corruption of the soul

Posted by Dave CollinsGeneral

Martin Lindstrom thinks that the internet has become a medium for lies – just like the real estate industry and the used-cars salesmen. He tells the story of a British real-estate chain that chose the strategy of telling the truth – describing property accurately and honestly. According to the article, it worked very well. People began to actually look forward … Read More

Time to retire the 468 x 60

Posted by Dave CollinsDigital Marketing, General

Did you know that the “standard” 468 x 60 ad size has not only been around for more years than I can remember, but is part of the Universal Ad Package (UAP), as published by the Interactive Advertising Bureau? Let’s start with the idea that a body exists to try to ensure that ads conform. Do advertisers like the idea … Read More