The Participatory Marketing Network have released details of a new study, suggesting that only 22 percent of 18 – 24 year olds are using Twitter: “The Participatory Marketing Network (PMN), an organization that helps marketers transition from push and permission marketing to participatory marketing, today released results of a new study showing that only 22 percent of Generation Y consumers … Read More

Microsoft have just begun beta-testing what amounts to a localised version of Twitter, yet for now, they appear to be focused on users staying informed about what’s happening with the places and people you care about. “Send and receive alerts with Microsoft Vine. Organize people into groups so it’s easy to send information to them all at once — the … Read More

Fact 1: Small changes to your website can have a major impact on your downloads and sales. Fact 2: You are effectively blind to the strengths and weaknesses of your own site. Dave Collins and Sharon Housley’s Website Critique Webinar is taking place in less than 31 hours! Subjects to be covered include the initial impression created by a website, … Read More

Mashable have (yet another) interesting article on Twitter: Inside the Minds of Twitter Users by Ann Handley from MarketingProfs. The article explains the results of a fascinating survey of 432 “highly involved Twitter users“. And how is a highly involved Twitter addict defined? Someone who spends an average of 2 and three quarter hours per day on Twitter. An average … Read More

You probably already noticed that there’s a lot of anti-Google sentiment out there. If someone awoke from a ten year coma today, they might be puzzled. They might assume that Google manufactured cigarettes or perhaps chopped-down rainforests as a sport. I’m as critical as anyone else when it comes to the things that Google could and should do better, especially … Read More