For a while now, there’s been an ongoing debate about whether or not keywords in URLs and file names can help with search engine rankings. I’ve been of the opinion that although they might add some benefit in certain cases, they can also look incredibly spammy, and it’s hardly ever worth changing the name of an existing, indexed page in … Read More

Seth Godin has caused me to raise my eyebrows again. “Marketing (the use of time and money to create a story and spread it) works. Human beings don’t make rational decisions, they make emotional ones, and we’ve seen time and again that those decisions are influenced by the time and money spent by marketers. So, assuming you’ve got no argument … Read More

Is there are difference between running a business-to-business site and a business-to-consumer site? Probably, yes, although it depends on the site. But essentially, it all comes down to reaching the individual, human, site visitor. And people tend to behave like people, whether they’re browsing at home or at work. This is what I’ve always thought, and over at UIB, Jared … Read More

If you make use of the Google AdWords My Client Centre, you may be interested in a recent post regarding MCC Alerts on our Google AdWords News blog. Actually if you work with Google AdWords at all, you should probably subscribe to our Google AdWords News feed.

For our readers in the US: now is the time to have a look at Farecast, as they launch nationwide today. I have to admit I'm more than a little envious – if this works as well as they say it does, it should really be available internationally. So what exactly is Farecast? Basically, it's a website that tells you … Read More

An interesting debate has started on Marcus' Macro Blog. Read the post by Marcus, then the comments. This is the one that interests me: “I would happily utilize a pirated version of your software to help my clients lead independent lives if I trusted it to be virus-free (which I could do by using it at home first). Moreover, I … Read More

Although I'm not in favour of all the link schemes and pointless, random link exchanges that take place all over the web, I'd never deny the power of links when it comes to search engine rankings. Of course you want people to link to your website – you just want them to do it for the right reason: your content. … Read More

For those of you who are itching to get your hands on the first Vista release candidate, I have some news. A Microsoft blogger was hinting about future plans yesterday, and Ars Technica has the details. Windows Vista nears RC1, Customer Previews to be reinstated

“Warning – the site you are about to visit may harm your computer!” Ever seen this message from Google? No, neither had I, but apparently it's now set to appear whenever Google users attempt to visit a site that has been identified as risky by the Stop Badware Coalition. You can see this message for yourself if you do a … Read More

Somewhat surprisingly, the search engine and the antivirus giant have joined forces for a new marketing venture. Ars Technica writes: “Symantec will offer its existing product, the Norton Internet Security Suite, as a 30-day trial download from Yahoo. The product will be branded “Norton Internet Security provided by Yahoo!” and will be available through the Yahoo web site as well … Read More