Vista, your very own Hal/Steve/Trixiebelle

Posted by Dave CollinsDigital Marketing

Ars Technica reports on a hitherto relatively unknown Vista feature: “One of the new features of Vista that hasn’t gotten much attention is Microsoft’s new “Computer Name” feature, which extends Windows XP’s Peer Name Resolution Protocol (PNRP) service. Simply put, Computer Name allows users to identify their machine by a unique name, rather than an IP address, from anywhere on … Read More

The big three cooperate

Posted by Dave CollinsDigital Marketing

Very nice! Google, Yahoo and Microsoft have announced joint support of the Google sitemaps, to make it easier for webmasters to get their pages indexed. “Yahoo is apparently already accepting submissions, although this is not clear from their Site Explorer submission screen. Microsoft is still testing sitemaps internally.” Yahoo not being clear? Microsoft still testing? Who would have thought!?! No, … Read More

Wordze review

Posted by Dave CollinsDigital Marketing

Last week we wrote about Wordze, a new keyword tool that might give WordTracker and KeywordDiscovery something to worry about. Yesterday, we had a play with it ourselves – and we were impressed enough to decide to sign up for a month and give it a serious go. Personally, I love having access to as much data as possible when … Read More

Matt Cutts on virtual hosts vs. dedicated IP addresses

Posted by Dave CollinsDigital Marketing

If you still believe that Google penalise (or penalize or penalice?) virtually hosted websites, then don’t. “Links to virtually hosted domains are treated the same as links to domains on dedicated IP addresses.” There you have it. Straight from the horse’s mouth. No offence Matt. Myth busting: virtual hosts vs. dedicated IP addresses

A new keyword tool

Posted by Dave CollinsDigital Marketing

Could WordZe be the next serious contender in the keyword tool competition, giving WordTracker and KeywordDiscovery something to worry about? I don’t know – but I’m itching to give it a go and see what it’s like. It does look promising, and the website is quite slick (although they use “more then” instead of “more than” on almost every page, … Read More

Google Newspaper Print Ads

Posted by Dave CollinsDigital Marketing

The New York Times have an interesting article on Google’s plans to sell advertising space in the print editions of 50 major newspapers. This strikes me as an extremely unusual development, to put it mildly. The newspaper industry has already suffered terrible losses as a result of Google, who have been taking away both readers and advertisers. Yet here is … Read More

AdWords Editor Nightmare

Posted by Dave CollinsDigital Marketing

Synopsis: I’ve been using AdWords Editor for quite some time now. While working with it two weeks ago, I set up a new campaign for one of our clients, with two ad groups, 180 keywords and 16 ads. When I tried to upload my work, it gave me a fairly meaningless error. After several attempts to resolve the matter, I … Read More

Google Custom Search Engine

Posted by Dave CollinsDigital Marketing

So, everyone’s going nuts about the fact that you can now build your very own search engine. It seems like every blog in the universe is reporting on it, but this is how Google  describes it: “Wouldn’t it be cool if you could easily build a search engine on your blog or website tailored to the topics and areas you … Read More

SEM Glossary – one to bookmark

Posted by Dave CollinsDigital Marketing

Aaron Wall of SEO Book has put together an excellent search engine marketing glossary, covering a vast multitude of terms. The range is so wide that it’s worth a look whether you’re a complete novice or a seasoned veteran of search – everything from Google and PDF to Mechanical Turk and Singular Value Decomposition is explained in clear, concise terms. … Read More

Google not so Good?

Posted by Dave CollinsDigital Marketing

As you all know, the informal motto of Google has always been “Don’t be Evil”, which of course sounds very pleasant. But with time, they’ve certainly become increasingly profit-driven and corporate, and sometimes downright annoying (see any of the Google AdWords rants of this blog). Not exactly evil, but not the barefoot, organic, peace-loving hippies they were originally portrayed as. … Read More