The Trust Crisis Imagine walking into a store where the salesperson refuses to make eye contact, tell you their name or what they do, or answer basic questions about the business. You’d likely walk right out. Yet online, countless companies do exactly this by burying their About pages in footer links or filling them with corporate jargon. The cost? Massive. … Read More
Block or block not
Based on recent emails, you fall into one of two categories: You’re considering blocking AI bots from your content or have done it already. You couldn’t care less. Most of you fall into the latter for now. You should care. Here’s why. You work hard on your content. After publishing, an AI tool can swoop in and take all the … Read More
How to create good content ideas
Creating good content is like having a shooting star in a sky full of twinkling lights. It’s what sets you apart, draws people in, and keeps them coming back for more. It’s good for your website visitors, good for Google’s spiders, and basically just good for business. You already know this, but for many people, the hardest part in the … Read More
The deadly dangers of riding big waves
The events depicted in this story aren’t based on a true story; they are a true story. This is the story of Bob. Not surprisingly, Bob wasn’t his real name, but every other aspect of what he did is 100% accurate and real. Bob was an ambitious and talented software developer, who was an early adopter of pretty much everything. … Read More
