Based on recent emails, you fall into one of two categories: You’re considering blocking AI bots from your content or have done it already. You couldn’t care less. Most of you fall into the latter for now. You should care. Here’s why. You work hard on your content. After publishing, an AI tool can swoop in and take all the … Read More
Adapting to our new AI overlords
Following my “SEO is dead? Again?” post, I’ve stimulated my appetite to explore further. And disagree with myself. With hindsight, I may have been too eager to paint a binary picture, where either everything stays as it is today or no one uses Google any more. One of the reasons for this error is that I believe we’ve become conditioned … Read More
SEO is dead? Again? Maybe this time.
I suspect you’ve heard this before: SEO is dead. Finished. Again. It’s a bold claim, or it would be, if it wasn’t so over-used. As someone who’s worked in digital marketing for over twenty years, I can usually tell you with certainty that the reports of SEO’s death have been greatly exaggerated. The predictions have always proven to be incorrect. … Read More
ChatGPT and SEO
What is ChatGPT? If you believe the hype, excitement and fear that’s out there, ChatGPT is somewhere between the dawn of a new era and the end of the world. Essentially though, ChatGPT is just a chatbot. But unlike the chatbot of yesteryear, it can actually hold a reasonable conversation, and even give answers to questions in a human/ish manner. … Read More