Ouch.
“Allegedly Michael Bayard, a Belkin Business Development representative was hiring people off Mechanical Turk to post excellent, 5 out of 5 reviews for Belkin products listed on Amazon and other sites. The result is higher user review ratings and therefore, more sales. And all at the cost of just $0.65 cents a review.“
Asking customers for a review is one thing. But this is a classic case of going far enough to turn good marketing into very, very bad marketing.
Who says no publicity is bad publicity? Don’t do it!
Belkin Apologises For Fake Customer Product Reviews
