AdWords Editor is used by many advertisers, mainly because it makes our lives easier.
But many users overlook a useful feature – the ability to add comments as reminders to themselves, or as explanations for other AdWords Editor users working on an account.
I personally make notes of dates that I add keywords, pause keywords, raise/lower keyword bids, add negative keywords, change match types on keywords or negative keywords, raise/lower ad group default max cpc’s, raise/lower budgets and more.
Realistically, AdWords is all about experimentation, and some changes you make will definitely have a negative impact. Comments are a quick and easy way of tracking your changes.
But be aware of the main limitations:
– comments on ad groups or campaigns without changes won’t be exported
– comments are plain text, so multiple users should indicate their comment with their initial
– comments are sometimes erased when updating AdWords Editor
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