The Participatory Marketing Network have released details of a new study, suggesting that only 22 percent of 18 – 24 year olds are using Twitter:
“The Participatory Marketing Network (PMN), an organization that helps marketers transition from push and permission marketing to participatory marketing, today released results of a new study showing that only 22 percent of Generation Y consumers are using Twitter. When asked about social network usage, however, 99 percent of this same group reports having an active profile on at least one social networking site.“
Interestingly, of the 22% that do use Twitter:
” – 85 percent follow friends
– 54 percent follow celebrities
– 29 percent follow family
– 29 percent follow companies“
So what can we take from this?
First of all I would have expected far more than 22% – wouldn’t you?
Second of all, every single generation believes that the “next generation” are lazy, unreliable and untrustworthy.
If this research is anything to go by, I’m starting to think the future of the world is in good hands.
Participatory Marketing Network Study: Gen Y’s Are Not Yet Taking Flight on Twitter
